Yes, it's come to that: The pregame hype for Friday night's inaugural Pac-12 championship mow down … er … showdown has been reduced to listing big upsets. Frankly, it's a feeble attempt to show UCLA, fresh off a 50-0 loss to USC and the firing of coach Rick Neuheisel, has a chance to defeat seventh-ranked Oregon at Autzen Stadium.
UCLA wouldn't even be playing as the South Division representative if USC wasn't ineligible because of NCAA sanctions and if Colorado hadn't upset Utah last week.
"There aren't many folks who give us much of a chance, and certainly that's understandable given our last performance and given what kind of team we're playing," said Neuheisel, who will coach his alma mater for the last time Friday. "I've tried to preach to these kids that it's not how many times you get knocked down, it's how many times you get back up.
"So we're going to get back up and see if we can't play a great game on Friday night."
The Bruins have significant experience in getting up after getting knocked down. They rebounded from a humiliating loss to Arizona by upsetting California and Arizona State. And they rebounded from a 31-6 trashing at Utah with a dominant showing against Colorado.
But Cal, Arizona State and Colorado aren't in Oregon's class.
Oregon, which is seeking its third consecutive conference championship, averages 45.9 points and ranks third in the nation in scoring. Quarterback Darron Thomas hasn't thrown an interception in four games. Tailback LaMichael James leads the nation in rushing yards per game.
Oregon is fifth in the nation in rushing offense. UCLA is 10th in the Pac-12 in rushing defense.
Indeed, when the Bruins ventured into Eugene last season, they were crushed 60-13, and there doesn't appear to be any reason to assume this trip will be any more pleasant.
Hey, maybe Oregon will be overconfident, though Ducks coach Chip Kelly doesn't think that will be the case.
"This group that I coach now ... they like to practice football and they like playing football," Kelly said. "This is another opportunity to play on our home field. I know our guys will be ready to play. They take everybody we play very, very seriously.
"I know when UCLA comes in here, they will bring their A-game."
Hey, playing their A-game was enough for Appalachian State and James Madison and Stanford.